Execs & Accounts for June 7, 2004

Zentropy has completed a site redesign for The Producers Guild of America’s new media council. The site is intended to facilitate communication among leaders in emerging entertainment, including producers of wireless, interactive TV and gaming content. L.A.-based Zentropy, which donated its services, is a sponsor of the new media council.

“Zentropy Partners has done a wonderful job in staying true to our brand while giving us the tools that will allow us to expand and enrich our site,” said Brian Seth Hurst, chair of the council.

Agencies Springtime and Greatworks executed new intro sequences for Absolut’s Web site. As with all Absolut creative, the latest work on the site incorporates the Vodka maker’s iconic bottle shape into the creative. Both animations are set on the streets of Tokyo, and accurately reflect the correct time of day in that city.

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