Remix Media hired Bill Wise as president. The ad network is a division of auction-based ad exchange and optimization platform Right Media, which is part-owned by Yahoo.
Winstar Interactive Media promoted Richard Lowden to senior vice president of sales. Lowden was previously vice president of sales, Western region, and replaces Rachel Jarvis, who left the company to join Chicago-based ad agency FuorDigital.com.
ICrossing appointed managing directors in San Francisco and Europe. The digital marketing agency appointed Brian Powley as managing director, San Francisco and Larry K.H. Jenkins as managing director, Europe.
Maven Networks selected WebTrends.The two companies partnered to merge the Maven Internet TV Platform with direct access to analytics powered by WebTrends On Demand.
IncrediMail hired two execs. Nimrod May joins as vice president of online communities, and Hagay Elyakim becomes president of IncrediMail’s BizChord subsidiary. They will both be based in the company’s headquarters in Tel Aviv, Israel.
Unica Corporation named Kevin Thimble VP and corporate controller. The enterprise marketing management company hired Thimble away from SeaChange International, a manufacturer of digital video servers for the television and broadcast industries.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more