Remix Media hired Bill Wise as president. The ad network is a division of auction-based ad exchange and optimization platform Right Media, which is part-owned by Yahoo.
Winstar Interactive Media promoted Richard Lowden to senior vice president of sales. Lowden was previously vice president of sales, Western region, and replaces Rachel Jarvis, who left the company to join Chicago-based ad agency FuorDigital.com.
ICrossing appointed managing directors in San Francisco and Europe. The digital marketing agency appointed Brian Powley as managing director, San Francisco and Larry K.H. Jenkins as managing director, Europe.
Maven Networks selected WebTrends.The two companies partnered to merge the Maven Internet TV Platform with direct access to analytics powered by WebTrends On Demand.
IncrediMail hired two execs. Nimrod May joins as vice president of online communities, and Hagay Elyakim becomes president of IncrediMail’s BizChord subsidiary. They will both be based in the company’s headquarters in Tel Aviv, Israel.
Unica Corporation named Kevin Thimble VP and corporate controller. The enterprise marketing management company hired Thimble away from SeaChange International, a manufacturer of digital video servers for the television and broadcast industries.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more