Omnicom’s Critical Mass digital marketing agency promoted five to VP and managing director level posts. They include Mark Szabo, Taro Ramberg, Karolina Viesler, Kamal Syan, and Carolyn Robertson.
Starcom USA promoted Kelly Twohig to senior vice president, digital activation director. Prior to the promotion Twohig was SVP of strategy and director at the agency, managing communications and planning for P&G’s fabric care category. Twohig reports to Chris Boothe, president and chief activation officer at Starcom.
The Mobile Marketing Association elected its 2008 North American board of directors. The executive committee members include Tom Daly, group manager of strategy and planning from The Coca-Cola Company; Gene Keenan, VP of mobile services at Isobar; Michael Bayle, senior director of global mobile monetization at Yahoo; Maria Mandel, executive director of digital innovation at Ogilvy Interactive; Michael Becker, EVP of business development at iLoop Mobile; and Laura Marriott, president of the MMA.
R/GA rehired Scarlett Lok in the newly created position of group account director for the L’Oreal Paris account. Lok was most recently at TBWAChiatDay where she worked with clients including Pivot, Sony Corporate, and Sprint Nextel. Prior to that she was at R/GA where she worked on the Johnson & Johnson account.
Mort Greenberg joined NBC Universal’s Local Media Division as VP of sales. Greenberg will head up sales of local integrated media efforts for lifestyle and local content in online, mobile, e-mail marketing, and TV packages. Greenberg previously headed global sales at Metacafe.
Lycos selected Datran Media for its StormPost e-mail client. StormPost will provide ad inventory management for Lycos’ e-mail newsletters.
Agency.com appointed Jeremy Daly director of planning. Daly will lead the New York office in developing and delivering interactive strategies.
Opt-Intelligence hired Alex Rozhitsky as director of business development and Jennifer Cunningham-Lozano as director of sales operations. Rozhitsky led business development at TMP Directional Marketing and was business development manager at Hitwise. Cunningham-Lozano was director of sales at Almond International, a jewelry manufacturer.
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With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.