Execs & Accounts for March 14, 2005
GM Mediaworks defends its only account; Klipmart names new board member; and Monster Worldwide names an Internet analyst as CFO.
GM Mediaworks defends its only account; Klipmart names new board member; and Monster Worldwide names an Internet analyst as CFO.
General Motors has reportedly put its $2.8 billion media account — including interactive duties — up for review. Incumbents are GM Mediaworks, an Interpublic Group company that buys exclusively for General Motors, and LCI, the national spot buying unit of Universal McCann. GM Mediaworks currently handles interactive media chores.
Interpublic last week inked a big win, gaining Intel’s estimated $300 million global branding account, with duties being split between McCann Worldgroup agencies.
Joe Apprendi, CEO of ad serving firm Falk North America, has joined the board of directors of online video technology firm Klipmart. The eight-member Klipmart board advises the company on issues such as expanding its product suite, product strategy, marketing, and sales initiatives.
During the course of his career, Apprendi has served stints at Eyeblaster and 24/7 Real Media.
Longtime Smith Barney online media analyst Lanny Baker is joining Monster Worldwide as its CFO. Baker replaces Michael Sileck, who will “pursue other opportunities.” In his role at Smith Barney, Baker covered Monster, among other Internet media firms.
Auto site AutoTrader.com has named Fred Prybol to be general manager of For Sale By Owner Advertising. He’ll report to Joe George, chief product officer of the site. Before his promotion, Prybol was regional director of the south.
Web analytics player Coremetrics has planted its flag in European soil. The company has formed a new subsidiary, Coremetrics Europe Limited, and opened a new office in London. Frank Lombos, who Coremetrics describes as a software industry vet, will head up operations as regional vice president.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article