More NewsExecs & Accounts for March 14, 2005

Execs & Accounts for March 14, 2005

GM Mediaworks defends its only account; Klipmart names new board member; and Monster Worldwide names an Internet analyst as CFO.

General Motors has reportedly put its $2.8 billion media account — including interactive duties — up for review. Incumbents are GM Mediaworks, an Interpublic Group company that buys exclusively for General Motors, and LCI, the national spot buying unit of Universal McCann. GM Mediaworks currently handles interactive media chores.

Interpublic last week inked a big win, gaining Intel’s estimated $300 million global branding account, with duties being split between McCann Worldgroup agencies.

Joe Apprendi, CEO of ad serving firm Falk North America, has joined the board of directors of online video technology firm Klipmart. The eight-member Klipmart board advises the company on issues such as expanding its product suite, product strategy, marketing, and sales initiatives.

During the course of his career, Apprendi has served stints at Eyeblaster and 24/7 Real Media.

Longtime Smith Barney online media analyst Lanny Baker is joining Monster Worldwide as its CFO. Baker replaces Michael Sileck, who will “pursue other opportunities.” In his role at Smith Barney, Baker covered Monster, among other Internet media firms.

Auto site AutoTrader.com has named Fred Prybol to be general manager of For Sale By Owner Advertising. He’ll report to Joe George, chief product officer of the site. Before his promotion, Prybol was regional director of the south.

Web analytics player Coremetrics has planted its flag in European soil. The company has formed a new subsidiary, Coremetrics Europe Limited, and opened a new office in London. Frank Lombos, who Coremetrics describes as a software industry vet, will head up operations as regional vice president.

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