More NewsExecs & Accounts for March 15, 2004

Execs & Accounts for March 15, 2004

Coremetrics names a CEO; POPstick launches a campaign for Microsoft; Scripps uses Tacoda's AMS.

Web analytics player Coremetrics named Joe Davis as president and CEO. Davis last served as the group VP and general manager of the CRM division at PeopleSoft, where he led development and strategy for the CRM product division. He was also president of Nortel Networks’ eBusiness Division and led Lotus Development’s Silicon Valley office.

POPstick launched a new interactive marketing campaign and Web site for Microsoft’s Seminar Sales Team (SST). Dubbed “Why I Attend,” the promotion incorporates attendee video testimonials into Microsoft’s interactive event promotions.

The campaign aims to increase attendee registration and satisfaction by creating a central information resource and peer-to-peer community of SST participants. The site features out-takes, “man-on-the-street” interviews with people who are not attending the seminars, and an interactive home video contest.

Scripps Networks is using Tacoda’s audience management system to segment 2004 entrants to its Home & Garden Television Dream Home Giveaway sweepstakes. For the first time in its eight years of operation, the sweepstakes collected online behavioral data about contest entrants. Using Tacoda’s AMS, the 36 million entrants were anonymously tracked to determine their interests as revealed by their online navigation of the HGTV site.

“We will be able to cross-match the demographic data collected during the contest with behavioral data enabled by TACODA to develop large audience segments that will be of high value to advertisers,” said Jeff Meyer, SVP of interactive sales for Scripps Networks.

The Independent Film Channel (IFC) hired Robert Davis as VP of technology and production for IFC Digital Media. Davis’ interactive media career includes serving as executive producer for Spiderdance, an interactive TV provider; executive producer of convergence for MTV Networks, where he helped develop entertainment across on-air and online platforms; and content manager/creative director for New Jersey Press.

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