More NewsExecs & Accounts for March 16, 2005

Execs & Accounts for March 16, 2005

Tacoda taps an agency to sell ads on its new branding network; Infospace hires a VP of marketing; PointRoll adds to included network.

Tacoda engaged Chicago-based Intégrent to sell ads on its new branding-oriented network. Intégrent will augment the behavioral targeting company’s own sales efforts.

Infospace Search & Directory hired Brian Bowman as VP of marketing and product management. Bowman joins the online directories player from Match.com, where he was VP of product development.

PointRoll added CBS SportsLine.com to its included network of publishers offering its formats at no additional charge. Other participants include Yahoo, America Online, NYTimes.com and Advertising.com.

Red Door Interactive built a new site for the San Diego County Fair. The online presence promotes the Del Mar national horse show’s 60th anniversary and the Fair’s Cinema Summer.

Ripple Effects Interactive added four higher education clients. They are Carnegie Mellon University’s college of engineering, Carnegie Mellon’s biomedical engineering department, Wake Forest University’s Babcock graduate school of management, and Washington & Jefferson College.

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