More NewsExecs & Accounts for March 17, 2008

Execs & Accounts for March 17, 2008

ExpoTV recruits former Yahoo executive; Hip Cricket launches St. Patty's Day mobile campaign for Jameson's; FrontDoor.com welcomes Kelly Roark.

ExpoTV named David Rubinstein VP of media sales. Rubinstein will be responsible for interactive media, sponsorship, and cable video on demand sales. He was previously senior category director at Yahoo.

Jameson’s St. Patrick’s Day mobile marketing campaign will be powered by Hip Cricket. The whiskey brand will send Irish toasts via text messages to bar goers on March 16 and 17.

Right Media signed a multi-year agreement with .FOX Networks. The multi-territory agreement will power and expand .FOX’s ad business.

U.K.-based interactive agency Steak set up a New York office. Its first U.S. clients include French Connection, Myla, and mobile community FunkySexyCool.

Kelly Roark joined FrontDoor.com as VP of interactive sales and development. Roark was previously VP of industry development for real estate search engine Trulia.com, and headed sales and marketing for Inman News before that.

China’s video-sharing Web site Youku will partner with MySpace China for local.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts