Execs & Accounts for March 19, 2004

AtomFilms.com, BeatGreets.com, CarsDirect.com, Fool.com, Shockwave.com and TheStreet.com have begun selling Unicast’s Video Commercial ad format. Introduced to the market in January, the Video Commercial is a pre-cached 2 MB, 30-second ad unit. The Web publishers will offer it to advertisers eager to deploy their broadcast assets online.

Eyeblaster restructured its pricing relationship with Yahoo to offer advertisers use of is 100k “polite banner” without additional serving fees. The offer should allow larger files — and richer ads — to be served into standard-sized banner units.

Similarly, PointRoll struck a deal with MarketWatch to waive additional fees to advertisers who wish to use its premium formats. The rich media product developer is calling the group of publishers to which it offers discounted units the “PointRoll Included network.”

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