More NewsExecs & Accounts for March 19, 2004

Execs & Accounts for March 19, 2004

Six more publishers to use Unicast's video commercial; Eyeblaster and PointRoll offer serving fee specials in unique publisher pricing deals.

AtomFilms.com, BeatGreets.com, CarsDirect.com, Fool.com, Shockwave.com and TheStreet.com have begun selling Unicast’s Video Commercial ad format. Introduced to the market in January, the Video Commercial is a pre-cached 2 MB, 30-second ad unit. The Web publishers will offer it to advertisers eager to deploy their broadcast assets online.

Eyeblaster restructured its pricing relationship with Yahoo to offer advertisers use of is 100k “polite banner” without additional serving fees. The offer should allow larger files — and richer ads — to be served into standard-sized banner units.

Similarly, PointRoll struck a deal with MarketWatch to waive additional fees to advertisers who wish to use its premium formats. The rich media product developer is calling the group of publishers to which it offers discounted units the “PointRoll Included network.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts