Execs & Accounts for March 21, 2005

Carat Interactive redesigned the Web site of client ScanSoft. The new Web presence more clearly separates ScanSoft’s two divisions, Productivity Applications and SpeechWorks Solutions, as well as its vertical solutions.

Scot McLernon has departed MarketWatch, citing a desire to spend more time with family and take on a new project. McLernon was with the site for seven years and had been named a vice president of the combined MarketWatch/Dow Jones interactive ad sales division before his departure. MarketWatch was acquired by Dow Jones & Company in November.

24/7 Real Media hired Matt Kain as senior VP of its North American search division. Kain was general manager at Decide Interactive, a search marketing firm 24/7 Real Media bought in August 2004.

Lucid Marketing tapped EmailLabs to power its email campaigns. The marketing services firm targets mothers.

Interchange hired Ian Niles as research scientist. Niles joins the paid search player from Language Computer Corporation.

The Ad Council tapped Ripple Effects Interactive to develop two sites. Projects include a Web destination for the Office of National Drug Control Policy and one for United Way.

Time4Media tapped IndustryBrains to provide performance-based ad listings on its golfonline.com. The site is the official Web presence for Golf Magazine.

Several traditional news outlets tapped adInterax to provide rich media production and management support. New clients include the Denver Newspaper Agency and the CBS affiliate in Columbus, Ohio.

Austin’s KLRU-TV public television station used SKYLIST’s StormPost to promote sales to its 2005 KLRU “distinguished speaker series.” The series features six lectures in six months.

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