Execs & Accounts for March 22, 2004

Kevin Noonan is leaving his post as executive director of the Association for Interactive Marketing (AIM) to join email deliverability and optimization company Return Path as a senior business development executive.

Noonan joined AIM, a subsidiary of the Direct Marketing Association (DMA), in late 2002 and served during a tumultuous period for the organization. Last summer he was forced to address loud criticism over long delays in the release of an email best practices document. The best practices were widely thought to have been obstructed by the DMA’s leadership for advocating stringent limits on email marketing.

Before joining AIM, Noonan was group VP of Internet and media research at The Yankee Group. The DMA was unable to comment by press time on plans for replacing him.

Hyatt Hotels Corporation has implemented Omniture’s SiteCatalyst Web analytics product on its corporate Web site, which includes 121 domestic hotels and resorts.

“Prior to implementing SiteCatalyst, tracking revenue, bookings and conversion ratios through our current set of reporting tools was a very labor intensive job,” said Peter Chesek, manager of Hyatt.com for Hyatt Hotels.

Trylon Communications, a New York PR firm specializing in media and technology, promoted longtime executives Laura Goldberg and Les Luchter to directors of account management. Goldberg joined in 1999 and has moved up the agencys ranks from account executive to account supervisor. Luchter joined in 2000 after 10 years of PR experience with Bender/Helper Impact.

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