More NewsExecs & Accounts for March 23, 2005

Execs & Accounts for March 23, 2005

Motorola bids out online account; BPA Worldwide names BURST! exec to IAC; Eyeblaster hires two.

Motorola has put its online ad business up for review, according to a report in AdAge.com. The report said interactive marketing strategy, Web site development, online creative and relationship marketing are all up for grabs. Euro RSCG 4D and Wunderman were reported to be competing for the account. Wunderman has been Motorola’s agency for Web site development.

BPA Worldwide, the independent media auditing organization, named Bob Hanna to its I/PRO Interactive Advisory Committee (IAC). Hanna is co-founder and senior VP of sales at BURST! Media. The IAC advises BPA on issues around Web traffic measurement and verification.

Eyeblaster hired Elizabeth Semple as VP of human resources and Rick Aronstein as director of product marketing. Semple held similar roles at Random Walk Computing and Razorfish. Aronstein oversaw product marketing for America Online’s entertainment services.

The Point Group rehired two former employees into management roles. David Kniffen joins the integrated marketing firm as VP of corporate development and general counsel. Bonny-Kate Marshall comes on as senior advisor to the chairman, with a focus on recruiting. Marshall returns following a stint in the Bush Administration as special assistant for cabinet affairs. Both execs initially worked for the agency straight out of college.

imc2 hired Andrew Chamlin as VP of its pharmaceutical practice. Chamlin was director of marketing at Pfizer. Daniel Goldberg and Amy West also join in account management roles.

Boston-based One to One Interactive promoted James Gardner. Gardner will be VP and group director of the agency’s “life sciences” practice.

Two Mac enthusiast sites tapped Backbeat Media to represent their ad inventory. The sites are Macsimum News and The Apple Blog.

Cars.com signed on to use Tacoda’s behavioral targeting platform.

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