Execs & Accounts for March 29, 2004

The Weather Channel Interactive has chosen Coremetrics to provide Web site analysis for its weather.com site, which boasts about 20 million users per month.

Coremetrics, whose customer list tops 200 and includes Bank of America and CompUSA, will provide profiles of user behavior to help weather.com target online ads more effectively, increase the number of registrants who make purchases and make the site easier to use.

“Coremetrics gives us detailed insight into the behavior of specific visitor segments on our Web site. Coremetrics’ expertise in conversion analysis helps us successfully convert visitors into customers,” said Joe Fiveash, senior VP and general manager for The Weather Channel Interactive.

TheStreet.com, a financial news site, has partnered with PointRoll, making it possible for TheStreet to offer ads in the PointRoll formats to its advertisers.

PointRoll’s ads expand when consumers mouse over them, meaning that users can glean more information without having to click on the ad and leave the site he or she is visiting.

“We have worked with PointRoll on numerous advertising campaigns, and its rich media products have increased performance for our advertising partners,” said Tom O’Regan, TheStreet.com’s VP of eastern region ad sales.

Stockgroup Information Systems, Inc. has chosen Web ad player 24/7 Real Media to provide the ad serving for its StockHouse and SmallCapCenter Web sites via 24/7’s Open AdStream Local.

Stockgroup also signed a three-year contract to use GeoPoint by Quova, which is 24/7’s geotargeting module, as well as software maintenance and technical support.

Stockgroup offers a one-stop solution to publishers by integrating market data, financial tools and content into their Web sites for delivery to their readers and customers. The company had been using an in-house, proprietary tool but found itself in need of a more flexible and scalable solution, the companies said.

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