Execs & Accounts for March 30, 2005
ATTIK brings aboard CEO; Publicis & Hal Riney hires creative director; and Tacoda signs McClatchy.
ATTIK brings aboard CEO; Publicis & Hal Riney hires creative director; and Tacoda signs McClatchy.
ATTIK hired longtime board member Ric Peralta to lead the agency as CEO. Peralta was a management consultant at KPMG and The Bechtel Group. Later he was managing partner of Primo Angeli and held executive posts with frog design and fuseproject. ATTIK estimates its annual integrated creative billings at $30 million per year.
Publicis & Hal Riney hired James Consolantis as senior VP and worldwide group creative director for the HP account. Over the course of his 13 years at Ogilvy & Mather, Consolantis held several roles and ultimately became the agency’s first chief integration officer. In the role, he oversaw integrated campaign development for IBM, American Express and Jaguar.
McClatchy Interactive, the online services unit of The McClatchy Company, signed on to use Tacoda’s behavioral targeting platform. McClatchy owns The Sacramento Bee and the Minneapolis Star Tribune.
Business Directory Local, an Internet yellow pages provider, will use Interchange’s Local Direct search and advertising platform. The deal incorporates Interchange’s AdCenter platform, which allows local and directory sites to manage advertiser listings.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article