Apptera promoted Randy Haldeman to chief marketing officer. Haldeman was previously vice president of marketing for the mobile advertising, search and commerce technology provider.
The United States Postal Service selected AKQA to create a Star Wars Promo on USPS.com. The redesign of the USPS.com homepage is in support of new Star Wars stamps celebrating the 30th anniversary of the franchise.
Sunglass Hut selected R/GA for digital duties. The agency will redesign Sunglass Hut’s Online Branding Efforts.
Ogilvy promoted Jeanniey Mullen to executive director, worldwide e-mail marketing. Mullen is tasked with leading the U.S. e-mail marketing team and accelerate the growth of Ogilvy’s e-mail marketing practice outside of the U.S. Mullen is also a ClickZ columnist.
Levitz Furniture selected Digital Pulp. The interactive marketing agency will re-vamp the retailer’s e-commerce presence.
Next New Networks appointed George Stewart to senior vice president of media sales. Next New Networks creates micro television networks over the internet for targeted communities.
[X+1] hired Jiri Muselik as vice president, engineering. Muselik joins the marketing systems firm from Consumer Reports where he had served as director of Web applications.
Whittmanhart Interactive appointed Chip Weinstein as general manager of its Philadelphia office and Whittmanhart Health Care. Weinstein joined the provider of digital communications and online marketing solutions from Publicis Dialog where he was senior vice president, group account director.
LookSmart hired two vice presidents. The online advertising and technology company hired Ari Kaufman as vice president of publisher services, and Jonathan Ewert as east coast vice president of advertising and publisher services.
Condé Nast’s U.K. selected Miva. The publisher and the digital advertising network signed an exclusive Pay-Per-Click content deal across 12 sites in the Condé Nast Interactive U.K. portfolio.
Westwood One selected smarTVideo Technologies, d/b/a uVuMobileTM for the Fighting Irish. America’s largest radio network will launch mobile broadcasts of Notre Dame’s Fighting Irish college football games using uVuMobile’s Mobilecasting platform.
Ameriprise Financial choose Epsilon. The financial planning services company will use Epsilon’s Interactive Services group to power e-mail communications services to its customers.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.