Execs & Accounts for March 31, 2006

MediaVest hired Eric Bader as SVP and director of digital connections. Bader worked for OgilvyInteractive and CSTV.com prior to founding Hound, an online marketing and e-commerce consultancy.

The National Football League tapped BBDO North America and its interactive arm, Atmosphere, to create a series of projects for its upcoming season. Partners Rapp Collins and OMD USA will provide direct marketing and media services, respectively.

Atomic Fusion created a new Web site for The Atlanta Regional Commission. The client is a planning agency for ten counties engulfing the city and surrounding areas.

Metro-Goldwyn-Mayer Studios hired Douglas Lee to guide its digital distribution strategy as head of the just-launched new media division. Lee previously created several digital and broadband channels for TV networks. He will oversee MGM’s digital distribution plans.

Bravo hired Kris Slava as VP of digital content and acquisitions. He joins from TRIO, where he was VP of acquisitions and scheduling.

Dennis Digital hired Russell Kerm as director of business development. He joins from Viewpoint, where he held a similar post and was focused on Viewpoint’s all-important relationship with AOL.

Omniture promoted Mark Dillon to VP of channel sales, a new post. He was previously senior director of channel sales, prior to which he held sales positions with WebSideStory.

NBC Universal Television hired Thomas Hjelm as senior director of online content. He joins from AOL, where he was creative director for AOL’s audience marketing initiatives.

Numerous weekly newspapers have signed on to use Consumer Networks’ boodle online coupon service. They include the Advance-Leader of Ligonier, Indiana; the Bryan County News in Richmond Hill, Georgia; The Bryon Review in Bryon, Minnesota, and many others.

Howard Rheingold’s SmartMobs Weblog has signed up with John Battelle’s Federated Media branding-oriented repping service/ad network. The site covers the social impact of mobile devices.

Bodybuilding site IronMagazine.com tapped Miva to create a custom branded toolbar for its audience. The desktop app should help the publisher promote its content.

Greystripe, a yet-to-be-launched mobile ad network, hired Larry Grossman as VP of sales. For four years Grossman has run Media Encounters, a marketing and ad services company he founded.

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