Execs & Accounts for March 5, 2007
Hearst taps Maven to power 14 video channels; Reply promotes two to VP; Epsilon hires Tim O'Leary as SVP of tech solutions.
Hearst Magazines has launched more than a dozen video channels and tapped Maven’s Internet TV platform to power them. The publisher of Cosmopolitan, Esquire, Good Housekeeping and other magazines launched 14 new Internet TV channels built on the Maven platform with separate branding, promotions and advertising around the target audience of each title.
Reply promoted Tonya Hayes and Bill Perrault to vice president. The provider of life stage-relevant online consumer services promoted Hayes to VP public relations and Perrault to VP information technology. Both will report to Chairman and CEO Payam Zamani.
Fusionbox was selected by The Art Institute of Colorado for digital marketing duties. The Web design and development company was hired to develop a new online presence and marketing strategy.
Superpages.com opened an office in Alpharetta, Ga. Jumaane Guess has been named general sales manager overseeing the new location.
Aggregate Knowledge and Bazaarvoice joined forces. The companies will integrate their user-generated product discovery and reviews services for their mutual e-commerce customers.
Travel Ad Network signed BootsnAll Travel Network, HotelsByCity.net and FlightStats.com. The travel-themed vertical ad network now represents nearly 50 sites.
Epsilon named Tim O’Leary senior vice president of technology solutions. O’Leary returned to the provider of multi-channel, data-driven marketing technologies and services after leaving in 1999.
