Execs & Accounts for March 7, 2007

Microsoft’s Blake Irving announced his retirement. Irving was the corporate vice president, Windows Live Platform Group. He was responsible for a number of areas including managing datacenter and technical operations, advertising platform, storage and payments infrastructure, as well as supporting application services including Windows Live, Office Live, Xbox Live and other Microsoft applications.

IAC appointed Jay Herratti as president of Citysearch. Herratti previously served as SVP of strategic planning for IAC. He will report to Peter Horan, CEO of IAC Media and Advertising.

Nielsen BuzzMetrics hired two new vice presidents. The consumer-generated media measurement company hired Greg Thornhill as vice president of client services and practice lead for consumer-packaged goods, and John Latona as vice president of client services and practice lead for consumer electronics.

Unica appointed Rand Schulman as general manager, Internet Marketing Solutions Group. Schulman joined the enterprise marketing management suite provider from WebSideStory.

Tivo renewed its advertising agreement with Interpublic. The deal between the digital video recorder provider and Interpublic Group of Companies continues Tivo as a regular advertising buy for clients across all Interpublic Group agencies including Initiative, MAGNA Global and Universal McCann.

Click Forensics expanded its management team and board of advisors. The creator of the Click Fraud Network, a click fraud reporting service, hired Luca Loiodice, as vice president of heuristics development, and named Todd Smith, Robert Hansen and William Wright as technology experts to its technical board of advisors.

Travel Ad Network hired two executives. The travel vertical ad network hired Michael Flood as senior account executive and Benjamin Johnson as vice president of information technology.

Primedia named Dan Mauch as head of ad sales for digital automotive properties. Mauch will report to Josh Speyer, CEO of Primedia Automotive Digital.

Voxant named Susan Briglia vice president of advertising. Briglia will direct advertising strategy and sales for TheNewsRoom, as well as other properties.

R&B group Bone Thugs-N-Harmony selected Smart SMS to enable its mobile fan club. Fans will receive texts with artist-related updates. Smart SMS and Bone Thugs-N-Harmony will split net revenue on each 99-cent premium text message.

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