Execs & Accounts for May 16, 2005
Ripple Effects builds Baltimore tourism site; two renewals for Espotting.
Ripple Effects Interactive built a culture and tourism site for the Greater Baltimore Cultural Alliance. The agency created a large database of events, which are presented in calendar form on the site at BaltimoreFunGuide.com.
Espotting Media renewed distribution agreements with two Lycos-owned sites in Scandinavia. Spray in Sweden and Jubii in Denmark will both continue carrying Espotting’s pay-per-click listings on their content pages.
Imc2 designed and built a new site for Procter & Gamble’s Secret Sparkle Body Spray. The new online destination includes a blog featuring characters who’s “writing takes on a personality similar to a real teen.” The faux blog effort has been roundly criticized on marketing blogs since the launch. The agency has managed the Secret Sparkle Web presence since 2003.
Jumpstart Digital Marketing promoted Aaron Nichols and Mike Machado. Both were managers of dealer sales, and both become directors of dealer sales. The positions are newly created.
BoatingWorldOnline.com tapped IndustryBrains to sell pay-per-click listings on its site. The inventory will be sold as part of IndustryBrains’ leisure vertical.
