ZenithOptimedia named Andy Sims senior vice president, director of interactive, replacing the departing Brenda Goodman. Sims was most recently the director of interactive marketing services at SF Interactive and a partner at Butler, Shine Stern & Partners. He’s worked with such clients as Mini Cooper, Converse.com, VeriSign, HealthNet, Sun Microsystems, and Sprite.
AKQA lands Johnnie Walker global branding interactive duties . The agency’s London office will oversee all online, emerging, and mobile media for the Scotch whisky brand, as well as design a johnniewalker.com Web site, which will launch late this year. AKQA will also oversee online promotions for sporting events sponsored by the brand, intended to target 25-34 year-old men. ”It’s not enough these days to simply advertise to the consumer, we need to create a brand experience with the consumer,” said Ben Anderson, Johnnie Walker global brand director. “Online will definitely play a stronger role. Additionally, we look forward to taking bigger steps into areas such as mobile marketing.”
Expedia is placing its $170 million account in review. The company, which saw net income slump in Q1, had worked with Deutsch/LA.
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