Execs & Accounts for May 2, 2005

Chris Schroeder has left Washingtonpost.Newsweek Interactive (WPNI) to become chief executive of Choice Media, a publisher of health-oriented sites. Schroeder and a group of equity investors banded together to acquire the firm. He has been CEO and publisher of WPNI since 2000.

Carat Interactive made several executive hires on both coasts. In its San Francisco office, the firm hired John Durham as VP of business development and Dave Roth as director of search marketing for the Western region. Renny Gleeson joins as managing director in the New York office.

Durham is founder and president of the Bay Area Interactive Group (BIG), and is principal of Pericles Communication, which worked on the Bush campaign. Roth was director of media strategy for Avenue A/Razorfish. Gleeson was senior director of global media and interactive marketing for the NBA.

PeoplePC tapped Reprise Media to manage search campaigns to drive registrations for its dial-up ISP service. PeoplePC is a subsidiary of Earthlink.

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