More NewsExecs & Accounts for May 21, 2004

Execs & Accounts for May 21, 2004

IAB gets new members; Forbes.com hires sales manager in London; and Roving Software changes its moniker.

The Interactive Advertising Bureau (IAB) added five general members and fourteen associate members to its roster.

New general members include Casale Media, KnowledgeStorm, TheStreet.com, VNU eMedia and X10 Wireless Technologies. To join in the general member category, companies must sell interactive media.

The trade group’s latest associate members are BeyondROI, DNA Studio, Globix Corporation, Poindexter, PowerOne Media, Rambler Media, Reprise Media, SendTec, Survey Sampling, Szabo Associates, Vibrant Media, Wahlstrom Interactive, WebSideStory and United Virtualities. The associate member category is for companies that support online advertising in the U.S.

Forbes.com hired Charles Yardley as regional sales manager for Europe, the Middle East and Africa, based in London. Yardley joins from the Financial Times Business, where he worked in international sales across retail magazines, events and online divisions.

Online direct marketing firm CoolSavings will use Accipiter’s AdBureau product for ad management. The company chose Accipiter after a review of three ad technology vendors.

Roving Software changed its name to Constant Contact, after its most successful product. Constant Contact provides self-service email marketing tools and services for small and mid-sized businesses.

“By renaming the company, we are able to leverage Constant Contact’s success and brand recognition in the SMB marketplace,” said CEO Gail Goodman.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts