Execs & Accounts for May 23, 2007

Lowe’s Companies anointed Tribal DDB Chicago as its digital agency of record. The home improvement retailer charged the interactive agency with developing and implementing all e-marketing initiatives.

LeadStream hired two execs. The online lead generation company for small- to medium-sized businesses hired Andy Jacobson as senior vice president of sales and Kevin Keller as vice president of search engine marketing. LeadStream is a new business unit of local search company Innovectra.

Fotolog selected StrongMail as its e-mail platform. The photo blogging community and social network will use StrongMail for delivery of e-mail to its 8 million members across 200 countries.

Carat Fusion promoted Christine Peterson to media director for its New York office. The digital marketing agency promoted Peterson from her previous position as associate media director.

Mino Wireless hired Andy Chen as senior vice president of business development, sales and marketing. The mobile VoIP technology company hired Chen away from Skype, where he led the WiFi and mobile device ecosystem partnership.

Alterian joined the Email Sender and Provider Coalition. The Enterprise Marketing Platform provider allows marketers to analyze their data and use this information to deploy and refine marketing communications across multiple channels.

Valassis Communications selected Coupons Inc. to power coupon printing. The marketing services company will deploy the technology on its new portal.

Burst Media named three execs. The provider of advertising representation, services and technology to independent Web publishers, hired Susan Villare as chief financial officer, David Cooperstein as chief marketing officer and Donald Byrnes as managing director of the Burst Network Division.

Interactive Investor selected Revenue Science. The U.K.-based investment and personal finance Web site chose Revenue Science to provide behavioral targeting services beginning in June of 2007.

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