Execs & Accounts for May 27, 2005

Luxury handset maker Vertu tapped Agency.com to be its agency of record. The firm has already done work on Vertu’s Web site, including new content featuring the company’s special edition Ascent Pink phone. The assignment followed a review.

Rare Method picked up a range of new clients through the acquisition of Calgary-based digital agency Push. Push customers include Star Choice, Moxies Classic Grill, and the Calgary Board of Education.

Online market research firm InsightExpress hired Fern Schapiro as executive VP of client service and marketing. Schapiro joins from TNS NFO, where she worked for the past 18 years in various client services roles.

Coca-Cola tapped MSN Israel to operate its Israel-based “My Music” site. The site was previously run by Walla. MSN Israel is jointly owned by Microsoft and Internet Gold.

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