Atlanta interactive agency Spunlogic picked up several accounts. They include EarthLink, AutoTrader, Boston Scientific and Seaworld.
Click-to-call provider eStara promoted two and hired one. Joe Siegrist was boosted to chief technology officer and Thibaut Behaghel to general manager of the company’s European office. Additionally, eStara hired Nancy Liberman as senior director of marketing.
Carat Fusion launched an interactive golf experience to build interest in the Wachovia Championship, going on now in Charlotte, N.C. The Web site simulates the 17th hole of the Quail Hollow Club.
Kayak.com tapped The Brooklyn Brothers as its agency of record. The site’s first campaign will break in June.
Deodorant and body products maker Axe tapped mobile marketing agency ipsh! to create a wireless campaign with free “bootytones.” The effort is being promoted via fliers on college campuses.
Loyalty Lab implemented a customer loyalty program for 1-800-FLOWERS.com in advance of Mothers Day. The program will let shoppers to earn petals” for their purchases, qualifying them for promotions and discounts.
Steven Comfort, formerly of Tickle and NexTag, has taken a job overseeing ad sales for hi5 Networks. The company runs a social networking play at hi5.com.
360i has joined the American Association of Advertising Agencies. The company says it’s the first search-focused agency to join the trade association.
The Fifth Network hired Mark Oldham, formerly of NBC Universal, as sales director. The company is a pre-launch video advertising play with a site-side media player and video content syndication model.
Pharmaceutical firm Celphalon tapped Ignite Health to handle interactive marketing for its Oncology business. The agency team will be led by Ross Fetterolf.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more