Execs & Accounts for May 3, 2006

iCrossing has named COO Don Scales to the additional role of president. Scales was hired only a month ago, after departing his role as CEO of Agency.com.

Atlanta interactive agency Spunlogic picked up several accounts. They include EarthLink, AutoTrader, Boston Scientific and Seaworld.

Click-to-call provider eStara promoted two and hired one. Joe Siegrist was boosted to chief technology officer and Thibaut Behaghel to general manager of the company’s European office. Additionally, eStara hired Nancy Liberman as senior director of marketing.

Carat Fusion launched an interactive golf experience to build interest in the Wachovia Championship, going on now in Charlotte, N.C. The Web site simulates the 17th hole of the Quail Hollow Club.

Kayak.com tapped The Brooklyn Brothers as its agency of record. The site’s first campaign will break in June.

Deodorant and body products maker Axe tapped mobile marketing agency ipsh! to create a wireless campaign with free “bootytones.” The effort is being promoted via fliers on college campuses.

Loyalty Lab implemented a customer loyalty program for 1-800-FLOWERS.com in advance of Mothers Day. The program will let shoppers to earn “petals” for their purchases, qualifying them for promotions and discounts.

Steven Comfort, formerly of Tickle and NexTag, has taken a job overseeing ad sales for hi5 Networks. The company runs a social networking play at hi5.com.

360i has joined the American Association of Advertising Agencies. The company says it’s the first search-focused agency to join the trade association.

The Fifth Network hired Mark Oldham, formerly of NBC Universal, as sales director. The company is a pre-launch video advertising play with a site-side media player and video content syndication model.

Pharmaceutical firm Celphalon tapped Ignite Health to handle interactive marketing for its Oncology business. The agency team will be led by Ross Fetterolf.

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