More NewsExecs & Accounts for May 31, 2005

Execs & Accounts for May 31, 2005

P&G reassigns creative account for Home Made Simple; Fandango taps Blitz; Vendare names Travelocity founder to board.

Procter & Gamble handed the creative account for its Home Made Simple relationship marketing program to Barefoot Advertising, in Cincinnati. The account reportedly belonged to Bridge Worldwide.

Fandango tapped Blitz to be its interactive agency of record. Blitz will develop the bulk of the movie ticket service’s rich media advertising and newsletters, and will execute digital marketing strategies on an ongoing basis until early 2006.

Vendare Media named Travelocity founder Terrell Jones to its board. Earlier, he was CEO of The SABRE Group and president of SABRE Computer Services.

Yahoo Europe tapped TradeDoubler to manage affiliate marketing, ad serving and site tracking for its European sites. Programs will initially appear in the U.K., France, Germany, Italy and Spain.

FindWhat.com named Andrew Ressler to VP and general manager of search and directory services. Ressler was chief architect of the HotBot desktop search toolbar for Terra Lycos.

Reprise Media has lately added 30 new clients. They include Advance Internet, PeoplePC and Guess.

Cleveland-based DigiKnow hired Ly Tran to develop online ad programs for its Nestlé, Lincoln Electric and Ohio Tourism accounts. Tran was online marketing manager at Houston-based Questia and an associate director of new media at McCann Erickson Southwest.

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