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    Execs & Accounts for May 4, 2005

    Yahoo!/Burnett extend 'Apprentice' relationship; IDG Entertainment names a national ad sales director; Jumpstart Digital hires director of ad operations from within.

    Author Date published May 4, 2005 Categories

    Yahoo and Mark Burnett Productions signed a multi-season extension of their relationship on reality show “The Apprentice.” Fans of the show will be able to engage more deeply with it online, and sponsor/advertiser placements will appear both on-air and on the portal. The deal covers future seasons with Donald Trump, as well as versions with Martha Stewart.

    Burnett last week signed a similar deal with MSN for another of its shows, called “Rock Star INXS.”

    IDG Entertainment, a cross-media gaming publisher, promoted Damon Watson to national ad sales director. Watson joined IDG in 2003 to lead the Northwest sales division for its print products. Earlier, he held sales management posts at a variety of men’s and sports lifestyle publications, including Web properties.

    Jumpstart Digital Marketing promoted Jennifer Hill from manager of ad operations to director of ad operations, a new post. Earlier she worked in sales and account management roles with Fortunecity.com and BabyZone.com.

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