Execs & Accounts for May 8, 2006

Tacoda hired Gregory Rogers as VP of strategic sales. Rogers was director of strategy and insights for Mediaedge:CIA.

Local media buying service Centro entered an alliance with Newspaper National Network, an alliance of U.S. newspapers. Under the deal, marketers will be able to place print and online campaigns with the newspapers through Centro.

AOL hired Derek Rigaud as sales director for AOL Latino. He was most recently with Terra Networks as a senior national account manager, prior to which he handled Internet sales for Hispanic Broadcasting Corporation.

The company also hired Neal Scarbrough as general manager and editor of sports. He was previously VP and news editor for ESPN.

One to One Interactive named Ralph Shaw and Steve Humphrey to its board. Humphrey managed the General Foods global account for Ogilvy and Mather. Shaw sits on the boards of Schnitzer Steel and Rentrak Corporation, among others.

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