Execs & Accounts for Monday January 22, 2007
New executive hires at AOL and AllBusiness; in-game ad networks Double Fusion and GreyStripe add to networks.
AOL named two executives to its international operations. Maneesh Dhir will become EVP of the company’s international operations. He was promoted from SVP and country manager in India. Before that he was VP and GM of Netscape, and previously worked for Sun Microsystems. Dana Dunne will serve as head of AOL Europe. He was previously president of Belgacom and president of U.S. West International.
SEM professional Kevin Heisler will join JupiterResearch as search analyst. Most recently, Heisler consulted under the company Proof Theory. His previous experience includes the position of VP of strategic accounts for 360i, and director of business development at Did-it.com.
AllBusiness.com hired Kathy Yates to be its new CEO following the departure of Peter Horan. Yates was president and COO of MarketWatch.com.
WebAdvantage.net added two home improvement-oriented clients to its roster. They include Greenbaum Interiors, a New Jersey-based manufacturer and retailer of home furnishings and interior design.
WebTrends hired Darc Dencker-Rasmussen as VP of worldwide sales and client services. Rasmussen comes from SAP, where he was responsible for revenue growth.
Maven Networks promoted Tim O’Brien to lead a newly-created media services group. O’Brien joined Maven as VP of media services, prior to which he worked for IBM.
MediaSpan tapped Patrick Thomas to head its new West Coast sales office in San Francisco. He was previously a senior account executive at Blue Lithium.
DoubleFusion picked up a new passively-multiplayer title for its network. The in-game ad network will represent inventory in K2 Network game “War Rock.”
Greystripe signed six mobile game publishers to its Adwrap network. The deal includes multiple titles from publishers Kiloo, Mobility Zone, JavArt, LunaGames, Soul Biz Entertainment, and Cheeky.
The Active Network promoted Director Rand Ragusa to group director of online media. Ragusa will oversee ad sales for five properties in the network.
Anheuser-Busch partnered with MingleNow to add social media to a beer industry initiative. Herestobeer.com was created for users to view streaming video depicting the brewing process and history. It’s dubbed the Clink program.
CondéNet named two new executives. Jane Grenier will take the publisher post at the teen site Flip, set to launch next month. Grenier was previously associate publisher of marketing for Teen Vogue. Dee Salomon was named SVP of sales and marketing for CondéNet’s Internet division. Salomon’s previous title was SVP and MD of Style and flip.com.
