Execs & Accounts for Monday, March 31, 2008

Omnicom named Matt Spiegel CEO of its OMG Digital unit. Spiegel was the founder and CEO of OMG’s search specialist group Resolution Media. Dave Gould will fill Spiegel’s role as Resolution Media’s chief executive.

Rick Ralston was named COO of Isobar Worldwide Search Team. Ralston will be responsible for financial performance analysis, acquisition strategies, market and team development.

Netshops appointed Ash ElDifrawi as CMO. In the newly-created position, ElDifrawi will be responsible for the company’s overall marketing strategy, including online marketing, SEO, brand marketing, strategic planning, and corporate communications. ElDifrawi’s experience in marketing, general management, and strategy includes time at Google.

Q Interactive named Pete Dale as chief information officer. Dale is responsible for managing the company’s advertising network infrastructure and overseeing the development of the proprietary technology that powers Q Interactive’s network services, including online lead generation, e-mail, and display advertising.

Greg Yardley stepped down as senior product manager at Yahoo, Right Media. He blogged about his decision to leave. No word on where he’s headed.

Moses Chang joined search engine marketing firm Adlucent. Chang will be an account manager of paid search at the Austin-based firm. He was previously an interactive media planner at GSD&M where he handled clients such as AT&T, BMW, and John Deere.

Scandanavian mobile advertising player Didmo made deals with new advertising clients.To its 24-hour try-before-you-buy game platform, Didmo signed 20th Century Fox for “Dr. Seuss’ Horton Hears a Who!” using a click-to-contest ad, Jamster, and U.K.-based Internet marketing agency CPerspective.

Interactive marketing agency BGT Partners hired Stephanie Faskow as search engine specialist. Previously Faskow served as online marketing specialist at Hostway Corp., Affinity Internet.

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