Execs & Accounts for November 1, 2006

IAC’s Ask.com entered a multi-year agreement to provide search and sponsored listings across the Lycos network. Ask.com will provide branded algorithmic search including Web search, image search and zoom-related search. It will also replace Microsoft’s paid search ads with Ask Sponsored Listings across the network, which includes Lycos, Hotbot, Tripod and Angelfire.

Digital media content delivery network Limelight named Jeffrey Lunsford as CEO and chairman of the board of directors. Lunsford left his post as CEO and chairman of WebSideStory earlier this week. Prior to WebSideStory he worked at TogetherSoft, S1 Corporation and Brintech. Lunsford succeeds founding CEO Bill Rinehart, who will continue on as co-founder and work with the company’s customers and partners.

Philip Green is the new director of Northwest sales for EyeWonder. Based in Seattle, he will represent the firm from Seattle to San Francisco, and east to Colorado. Green comes from Unicast and Viewpoint where he was director of sales; he also held a variety of sales and marketing positions at Sony.

ITV broadcaster Veoh Networks brought in Joshua Metzger as SVP of corporate development. He will report to the company’s CEO and founder Dmitry Shapiro, and is charged with forging technology and distribution partnerships for Veoh. Metzger’s previous experience includes SVP of business affairs at GoTo and later Overture, as well as positions at Prodigy.

College-focused media services site Ruckus named Allen Baum as chief revenue officer. Baum will be responsible for all of Ruckus’ ad sales and revenue generation programs. He brings 15 years of experience after working with The Health Central network (Choice Media); Quigo, Miva, and Lycos. Baum will work closely with recently appointed CEO Mike Bebel.

Mochila added several new content providers to its member network, expanding its database of licensed content for syndication. New publishers include MSNBC.com, CNET, Publishing Group of America, Advanstar, Bridal Guide, New York Magazine, Editora Abril, Scientific American, RIA Novosti, Rumbo Group, Excelsior, Deutsche Presse-Agentur, The Chicago Tribune, and Date My Pet. Hearst also expanded its relationship to include content from its titles including Cosmopolitan, Good Housekeeping, Harper’s BAZAAR, SmartMoney, and Popular Mechanics.

In-game advertising network Exent added casual game publisher Alawar to its roster. An advertising component will be added to the publisher’s existing games as well as those slated for future release.

Accenture promoted Pamela Craig to CFO. Craig, most recently Accenture’s SVP of Finance. joined Accenture in 1982, and became a partner in 1991. Craig replaces Michael McGrath, who will remain with Accenture in the role of international chairman.

Long-time Fortune Editor Andy Serwer was named managing editor of the publication. Serwer began a daily market round-up on Fortune.com called “Street Life,” which today boasts over 50,000 e-mail subscribers. He succeeds Eric Pooley, who will focus on investigative projects for Time Inc.

Responsys promoted Don Smith to the position of CIO. Smith joined the e-mail service provider in March to work with the company’s technology operations. Prior to joining Responsys, Smith co-founded Clarify, and served as SVP of customer advocacy at Extensity.