Execs & Accounts for November 10, 2006
Eyeblaster exec moves to PointRoll; Tribal restructures; Razorfish redesigns Cingular Wireless site.
Eyeblaster exec moves to PointRoll; Tribal restructures; Razorfish redesigns Cingular Wireless site.
Former Eyeblaster senior account exec Yannick Lord has moved to rich media ad rival PointRoll to head up the firm’s new LA-based West Coast operations team.
Tribal DDB has restructured its North American region and promoted Paul Gunning and Elizabeth Ross to president of Tribal DDB East and West, respectively. The two will head up Tribal’s interactive presences in those regions. Gunning previously served as the VP, GM of Tribal DDB Chicago. Before joining Tribal in 2004, Ross worked with J. Walter Thompson.
Interactive agency Avenue A Razorfish worked with Cingular Wireless to redesign its site, in the hopes of lowering the cost per customer acquisition. The new site offers new levels of personalization and the ability to review and pay bills, check voice minutes or data usage, access tutorials and upgrade phones. The agency has also promoted Bruce Woolsey to a new position, VP of advanced marketing solutions. He used to lead the client-facing organization at the firm’s Seattle headquarters.
Behavioral targeting firm Revenue Science has hired Monty Hudson as VP of media development for its Behavioral Targeting Network. Hudson will be in charge of managing and optimizing the firm’s ongoing relationships with publishers. Previously, he served as a sales exec for ad networks Fastclick and ValueClick.
Agency Blue Ribbon Digital has promoted former Managing Director Travis Unwin to VP.
Beth Kirsch has joined Riya, publisher of the new product likeness and shopping site Like.com, as director of marketing. Kirsch, who switched positions to return to the California’s Bay area, previously served in the same position at LowerMyBills.com.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article