Green Mountain Coffee Roasters handed its advertising business to Young & Rubicam cross-channel boutique BrandBuzz. The assignment includes “overall communications strategy and marketing programs” to build brand equity and recognition.
Tribal DDB Dallas built a branded game for Mountain Dew energy drink MDX. The game, at BeNocturnal.com, lets players take on the identity of a cab driving nocturnal animal — Van the Bat, Pete the Possum or Trey the Owl — whose goal is to whisk various urban denizens around town at top speed.
TM Interactive launched a new site for Dallas-based diamond seller Mariloff. The Web presence includes a wish list, e-commerce functions and a diamond search tool that sorts by shape, color, clarity and carat.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more