Green Mountain Coffee Roasters handed its advertising business to Young & Rubicam cross-channel boutique BrandBuzz. The assignment includes “overall communications strategy and marketing programs” to build brand equity and recognition.
Tribal DDB Dallas built a branded game for Mountain Dew energy drink MDX. The game, at BeNocturnal.com, lets players take on the identity of a cab driving nocturnal animal — Van the Bat, Pete the Possum or Trey the Owl — whose goal is to whisk various urban denizens around town at top speed.
TM Interactive launched a new site for Dallas-based diamond seller Mariloff. The Web presence includes a wish list, e-commerce functions and a diamond search tool that sorts by shape, color, clarity and carat.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more