Execs & Accounts for November 12, 2007

Epsilon named Michael Penney EVP, strategic and analytic services. Penney returns to the marketing technologies and services company after a stint with Blue Ridge Partners Management Consulting, where he was a founding partner.

Quantcast appointed Adam Gerber chief marketing officer. Before joining the Internet ratings firm, Gerber was Brightcove’s vice president for advertising products and strategy.

FedEx tapped Atmosphere BBDO to create a “virtual package” viral messaging experience at LaunchAPackage.com.

Active Marketing Group hired Lisa Bentley as vice president, business development. Bentley joined the marketing and technology company from a position as group associate publisher of the Time Inc. Business & Finance Network.

Breville selected Avenue A/Razorfish to launch a microsite. The Web presence allows consumers to interact with Breville’s kitchen appliances in a rich media environment.

Lyris, the firm formerly known as J.L. Halsey, hired Blaine Mathieu as SVP of marketing. Mathieu was previously general manager and vice president of product and marketing at Corel Corporation.

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