Agency.com Chicago hired Michael Rivera as vice president executive creative director, and Jeff Cole as vice president of media. The interactive agency hired Rivera from MARC USA, where he was creative director, and Cole from MindShare Interaction, where he was previously a partner/group media director.
About.com hired Peter Weingard as vice president, marketing and Susan Hahn as director, community. Prior to joining the Web portal, Weingard was director of digital marketing solutions for The New York Times, while Hahn was vice president, community & customer support for iVillage.
PCGCampbell tapped Pringo Networks for an online marketing campaign for Yokohama Tire Corporation. A white-label social networking technology provider, Pringo Networks built an online forum for consumers to discuss Yokohama’s environmental initiatives.
Vivendi Games Mobile selected Greystripe to deliver ad-supported mobile games. The division of Vivendi Games is providing ten titles that will be offered for free via Greystripe’s online and mobile gaming portal GameJump.com and through its AdWRAP Catalog Platform.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more