More NewsExecs & Accounts for November 24, 2003

Execs & Accounts for November 24, 2003

Coke taps MediaVest for planning and buying duties, including interactive; MSN taps a firm to provide streaming advertising for its broadband video player; client win for WebSideStory's HitBox.

The Coca-Cola Company tapped Starcom/MediaVest Group to handle all media planning and buying for its brands within the United States, an assignment that extends to interactive and is estimated to be worth $350 million in total. Brands include the Coke family of products, Sprite, Nestea and Minute Maid, among others. Media include broadcast, print, outdoor and Internet advertising.

“The consolidation of our media planning and buying responsibilities is designed to allow us to respond quickly to innovative ideas and opportunities, while enhancing efficiencies and accountability,” said David Raines, VP of integrated communications for Coca-Cola North America.

Losers in the interactive arena include Universal McCann Interactive, which handled at least part of the Coca-Cola business. According to Nielsen//NetRatings, Coca-Cola is the thirteenth-biggest user of online media among food and beverage brand advertisers, delivering 31 million ad impressions in August of 2003.

Cable & Wireless America will deliver online streaming video advertising for MSN Video, MSN’s new broadband video player. The company will provide advertisers with content coding, campaign management, streaming delivery, and tracking services. MSN Video will be broadly available this winter across the MSN network.

“We are very excited to be able to support this unique service from MSN,” said Pat Greer, VP of content delivery network services. “As advertisers are now turning more dollars to online advertising, MSN’s new broadband video player will give them a format to reach the growing number of broadband consumers.”

Online furniture retailer FurnitureFind.com is using WebSideStory’s HitBox analytics product to optimize its Web site navigation, paid keyword program and affiliate banners.

Furniturefind.com President Pamela Durkin said, “It gives us insight we never had before and allows us to better understand what works and what doesn’t.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts