Execs & Accounts for November 29, 2006
Carat nets boat seller, Razorfish hits Times Square, NBC and WeatherBug promote.
Interactive agency Carat Fusion has netted recreational boating retailer West Marine as a new client. The firm’s San Francisco-based staff will provide search and affiliate marketing services for its new nautical client.
NBC.com has promoted former VP of interactive development Stephen Andrade to the SVP of digital development and general manager position, and boosted ex-senior director Carole Panick to the role of VP of digital content and development.
Interactive agency Avenue A Razorfish has consolidated its New York staff within a new office located at 1440 Broadway in New York. M0ore than 300 employees from three separate offices are now in the new Times Square location.
Yahoo China President Xie Wen has resigned after joining the firm last month. He reportedly left the post for personal reasons.
Interactive agency IQ Interactive has launched the “GP Time Machine” online tool for building products manufacturer Georgia-Pacific. The application lets users peer into the future to determine the potential durability of building materials.
Weather application provider WeatherBug and its parent firm has shifted three staffers. Andy Jedynak, previously SVP of WeatherBug’s Consumer Division, will now serve as CMO. Michael Rosen, formerly SVP of advertising sales and marketing for WeatherBug parent company AWS Convergence Technologies, has been named SVP and GM of WeatherBug Consumer. Ex-VP of business development for WeatherBug Consumer, Shane Lundy, is the new president of product strategy for AWS.
Mobile coupon service Cellfire has brought in Greg Fox as its new VP of carrier and media sales. Fox formerly served as VP of sales at Hands-On Mobile.
E-mail marketing firm Experian CheetahMail has joined forces with RSS services provider SimpleFeed to combine services offered to one another’s clients. The firms have already enabled customers to automatically publish e-mail content in RSS feeds.
