The New York Times promoted Alyson Racer to VP of sales for NYTimes.com. Racer has been group director of sales for the site since April 2004.
Condé Nast interactive division CondéNet tapped Avenue A | Razorfish to consult on its online strategy. The agency has worked on design and integration of the publisher’s lifestyle, brand and corporate sites. Its work going forward will include site feature enhancements, SEO and data warehousing.
Google named Ann Mather, former EVP and CFO for Pixar, to its board. She’ll also be chairperson on the company’s audit committee.
Return Path has begun offering pro bono services to the Accelerated Cure Project for Multiple Sclerosis, a national nonprofit group. Return Path will support email messaging to volunteers and donors.
ePrize created an interactive promotion to accompany Bluefly.com’s “Why Women Shop” holiday print and broadcast campaign. Called “You’ll never go naked again,” the online portion will give away one $1,000 shopping spree per day.
EmailLabs picked up numerous clients in the third quarter. They include Olympus America, TravelCLICK, Elance, Ruder Finn, Inc. and Magazines.com.
Red Door Interactive built a site for real estate developer Gray Development Group. The Web presence will interact with residents, prospective buyers and contractors.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.