The New York Times promoted Alyson Racer to VP of sales for NYTimes.com. Racer has been group director of sales for the site since April 2004.
Condé Nast interactive division CondéNet tapped Avenue A | Razorfish to consult on its online strategy. The agency has worked on design and integration of the publisher’s lifestyle, brand and corporate sites. Its work going forward will include site feature enhancements, SEO and data warehousing.
Google named Ann Mather, former EVP and CFO for Pixar, to its board. She’ll also be chairperson on the company’s audit committee.
Return Path has begun offering pro bono services to the Accelerated Cure Project for Multiple Sclerosis, a national nonprofit group. Return Path will support email messaging to volunteers and donors.
ePrize created an interactive promotion to accompany Bluefly.com’s “Why Women Shop” holiday print and broadcast campaign. Called “You’ll never go naked again,” the online portion will give away one $1,000 shopping spree per day.
EmailLabs picked up numerous clients in the third quarter. They include Olympus America, TravelCLICK, Elance, Ruder Finn, Inc. and Magazines.com.
Red Door Interactive built a site for real estate developer Gray Development Group. The Web presence will interact with residents, prospective buyers and contractors.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more