The New York Times promoted Alyson Racer to VP of sales for NYTimes.com. Racer has been group director of sales for the site since April 2004.
Condé Nast interactive division CondéNet tapped Avenue A | Razorfish to consult on its online strategy. The agency has worked on design and integration of the publisher’s lifestyle, brand and corporate sites. Its work going forward will include site feature enhancements, SEO and data warehousing.
Google named Ann Mather, former EVP and CFO for Pixar, to its board. She’ll also be chairperson on the company’s audit committee.
Return Path has begun offering pro bono services to the Accelerated Cure Project for Multiple Sclerosis, a national nonprofit group. Return Path will support email messaging to volunteers and donors.
ePrize created an interactive promotion to accompany Bluefly.com’s “Why Women Shop” holiday print and broadcast campaign. Called “You’ll never go naked again,” the online portion will give away one $1,000 shopping spree per day.
EmailLabs picked up numerous clients in the third quarter. They include Olympus America, TravelCLICK, Elance, Ruder Finn, Inc. and Magazines.com.
Red Door Interactive built a site for real estate developer Gray Development Group. The Web presence will interact with residents, prospective buyers and contractors.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.