Execs & Accounts for November 30, 2005
Times promotes Racer to VP of sales; CondéNet secures Avenue A | Razorfish; Google names Mather to board.
Times promotes Racer to VP of sales; CondéNet secures Avenue A | Razorfish; Google names Mather to board.
The New York Times promoted Alyson Racer to VP of sales for NYTimes.com. Racer has been group director of sales for the site since April 2004.
Condé Nast interactive division CondéNet tapped Avenue A | Razorfish to consult on its online strategy. The agency has worked on design and integration of the publisher’s lifestyle, brand and corporate sites. Its work going forward will include site feature enhancements, SEO and data warehousing.
Google named Ann Mather, former EVP and CFO for Pixar, to its board. She’ll also be chairperson on the company’s audit committee.
Return Path has begun offering pro bono services to the Accelerated Cure Project for Multiple Sclerosis, a national nonprofit group. Return Path will support email messaging to volunteers and donors.
ePrize created an interactive promotion to accompany Bluefly.com’s “Why Women Shop” holiday print and broadcast campaign. Called “You’ll never go naked again,” the online portion will give away one $1,000 shopping spree per day.
EmailLabs picked up numerous clients in the third quarter. They include Olympus America, TravelCLICK, Elance, Ruder Finn, Inc. and Magazines.com.
Red Door Interactive built a site for real estate developer Gray Development Group. The Web presence will interact with residents, prospective buyers and contractors.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article