Double Fusion hired Geoff Graber, former GM of Yahoo Games, as its CEO. The in-game ad network also just received $10 million in funding from Accel Partners and Jerusalem Venture Partners.
Enlighten has made several hires. Joining the Ann Arbor, Mich.-based interactive agency are Tessa Wegert, digital media strategist; Laura Detwyler, engagement manager; and Michelle Hartmann, director of client services. Wegert is also a columnist for ClickZ Experts.
aQuantive CEO Brian McAndrews has joined the board of WhitePages.com. Before joining aQuantive in ’99, McAndrews worked for ABC for nine years.
Oriental Trading Company will use Coremetrics’ site analytics product. The client sells novelties, toys, party supplies and home decorations.
TechTracker will use Return Path’s Postmaster Direct platform to manage its email lists. Other tech publishers using Postmaster Direct include CNET, Dice, Tech Republic and OSTG.
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