More NewsExecs & Accounts for October 13, 2004

Execs & Accounts for October 13, 2004

Organic appointed Quentin George to head its San Francisco office as VP, managing director; E-mail service provider SKYLIST named Rick Westervelt president; AlmondNet and INTENT MediaWorks make a pact for behaviorally targeted ads on P2P systems.

Organic appointed Quentin George to head its San Francisco office as VP, managing director. He replaces George Consagra, who moved from that post to assume global responsibilities as VP of interactive marketing and media. Both George and Consagra report to Organic CEO Mark Kingdon.

George was most recently with Avenue A/Razorfish. He’s held executive positions at such firms as San Francisco’s Phoenix-Pop and Electric Ocean in South Africa. Consagra has been with Organic since 1999.

E-mail service provider SKYLIST named Rick Westervelt president, a newly created position. Westervelt, last at Dallas-based JPS Corp., will oversee operations and strategy. The company has also bolstered its sales and development staff.

AlmondNet and INTENT MediaWorks make a pact for behaviorally targeted ads on P2P systems. INTENT’s technology distributes digital content via major P2P systems, including Kazaa, Gnutella, and BitTorrent. Users are served ads via the company’s software client while they download. Roy Shkedi, AlmondNet founder and CEO, says the deal will enable advertisers to reach 18-34-year-old consumers and to target based on their online behaviors and interests.

icrossing becomes Discovery Communications SEM service provider. The search engine marketing services firm will service Discovery’s network of branded entertainment and e-commerce sites.

The Motley Fool entered an exclusive partnership with IndustryBrains. The latter company’s contextual pay-per-click network will be the sole provider of PPC ad listings on Fool.com.

Dating and social network site Tickle opted for Fastclick AdServer as its lead ad optimization and management solution.

Dotomi will deliver its personalized ad banners on Right Media’s network. The partnership adds over 250 publishers to Dotomi’s network.

Chinese community portal Chinagate.com inked with 24/7 Real Media to use that company’s Open AdStream Central as its exclusive ad-serving solution.

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