More NewsExecs & Accounts for October 15, 2003

Execs & Accounts for October 15, 2003

Fastclick hires a former ValueClick exec as president; DoubleClick, Epsilon enter strategic alliance; Waggener Edstrom boosts client base.

Fastclick made former ValueClick exec Kurt Johnson its president and CFO.

Johnson served as ValueClick’s chief financial officer from 1999 to 2002. During his tenure, he oversaw the online ad company’s IPO as well as numerous public and private acquisitions, including OnResponse, MediaPlex and BeFree.

Earlier, he was an investment banker with Olympic Capital Partners in Seattle. Johnson has a total of 17 years’ finance and management experience under his belt.

“Kurt is a seasoned veteran with an extensive management and financial background and, most importantly, direct experience in our industry,” commented Dave Gross, Fastclick’s CEO.

DoubleClick entered a strategic alliance with marketing firm Epsilon to promote its Ensemble campaign management solution to Epsilon’s customers.

Under the terms of the deal, Epsilon clients will use DoubleClick’s marketing automation suite in a hosted environment that lets them plan and execute marketing campaigns. Epsilon may also work with the DARTmail email service and DART for Advertisers, the companies said.

“DoubleClick and its Ensemble suite are powerful additions to our stable of partners,” stated Michael Iaccarino, president and CEO of Epsilon.

High tech PR firm Waggener Edstrom is expanding its business with Advanced Micro Devices (AMD) to include its Personal Connectivity Solutions (PCS) group. The company added talent management software firm Hire.com as a client.

“We were impressed with Waggener Edstrom’s thorough knowledge of our industry and our business,” commented Phil Pompa, VP of the PCS group.

The two new wins help round out Waggener Edstrom’s client portfolio in Austin, the company said.

Ted Mader, founder and principal of a Seattle-based marketing firm, has been hired as a senior creative consultant at Mueller Design Interactive.

“Ted adds immediate value to our organization while enhancing the level of creative service we can offer our clients,” said Kyle Mueller, the agency’s founder and creative director.

For more breaking news on account action and executive moves, visit ChannelSeven.com

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts