Hachette Filipacchi Media has named John Weisgerber as its new VP, director digital advertising. Weisgerber, a former Forbes Media ad sales exec, will report to Hachette SVP Corporate Sales and Marketing Paul Turcotte.
Digitas Health hired Kieran Walsh as senior vice president. The interactive marketing agency hired Walsh, previously president of Alchemy, and tasked him with leading the company’s New York office.
The Direct Marketing Association (DMA) board of directors elected new officers and board members for 2007–2008. American List Counsel chairman/chief executive officer Donn Rappaport was elected DMA board chairman for 2008, while Kelly Browning was elected vice chairman, David Williams, treasurer, and Eugene Raitt, secretary.
EPrize hired Craig Sprinkle and promoted Roy Krauthamer. Sprinkle assumes the position of chief financial officer and Krauthamer is vice president of fulfillment services at the interactive promotions company. Previously, Sprinkle was vice president of financial planning and analysis for Entertainment Publications, while Krauthamer was ePrize’s project management director.
Azoogle.com appointed David Graff as general counsel. The online marketing firm hired Graff from Edison Schools where he was executive vice president and general counsel for Edison Schools. He’s responsible for overseeing the AzoogleAds’ compliance department.
Internap named Jim Leach vice president of marketing and sales operations. The Internet content and application company hired Leach from Savvis, where he was vice president of corporate marketing.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.