Hachette Filipacchi Media has named John Weisgerber as its new VP, director digital advertising. Weisgerber, a former Forbes Media ad sales exec, will report to Hachette SVP Corporate Sales and Marketing Paul Turcotte.
Digitas Health hired Kieran Walsh as senior vice president. The interactive marketing agency hired Walsh, previously president of Alchemy, and tasked him with leading the company’s New York office.
The Direct Marketing Association (DMA) board of directors elected new officers and board members for 2007–2008. American List Counsel chairman/chief executive officer Donn Rappaport was elected DMA board chairman for 2008, while Kelly Browning was elected vice chairman, David Williams, treasurer, and Eugene Raitt, secretary.
EPrize hired Craig Sprinkle and promoted Roy Krauthamer. Sprinkle assumes the position of chief financial officer and Krauthamer is vice president of fulfillment services at the interactive promotions company. Previously, Sprinkle was vice president of financial planning and analysis for Entertainment Publications, while Krauthamer was ePrize’s project management director.
Azoogle.com appointed David Graff as general counsel. The online marketing firm hired Graff from Edison Schools where he was executive vice president and general counsel for Edison Schools. He’s responsible for overseeing the AzoogleAds’ compliance department.
Internap named Jim Leach vice president of marketing and sales operations. The Internet content and application company hired Leach from Savvis, where he was vice president of corporate marketing.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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