Execs & Accounts for October 19, 2007
Ostroff moves on from Rovion; Glam hires Lagani; EVB is "It's Like That," for 2K Sports.
Rovion CEO Len Ostroff is leaving the company. Tim Young will take over as president of the interactive online ad vendor. Ostroff is officially leaving November 15th, and has no plans yet regarding his next role.
Glam Media hired Joe Lagani as vice president and general manager of GlamLiving. Lagani, was formerly vice president publisher for Condé Nast’s House & Garden. He’s now tasked with managing the new Glam channel.
Underscore Marketing hired Stephen Donaldson as media director. The media agency appointed him to manage the Wyeth Consumer HealthCare business and other accounts.
The Out-of-Home Video Advertising Bureau (OVAB) signed four new members. OVAB enlisted IdeaCast Inc., Access 360 Media, Medical Media Television, and ProLink Network.
Electrolux tapped Millions of Us for its virtual world campaign. The agency will run events in the Second Life virtual world for the appliance maker.
2K Sports engaged EVB for the launch of its new basketball video game, NBA 2K8. The digital agency created a national campaign, “It’s Like That,” to promote the game on TV, print, and in digital ads.
Lexus teamed with Nobox Marketing Group to develop a micro-site in support of the 2007 USTA US Open. Lexus is a sponsor of the tennis Grand Slam tournament.
Ad pepper media U.K. hired two execs. The online advertising network enlisted James Spinks as business development director and Izzet Agoren as business development manager.
TheStreet.com tapped Quattro Wireless for its mobile version. The financial news site will use Quattro’s GetMobile platform.
