More NewsExecs & Accounts for October 20, 2003

Execs & Accounts for October 20, 2003

Alaska Airlines names digital agency of record; DVC Worldwide taps two to head relationship marketing practice; Rare Method signs two clients.

Avenue A added Alaska Airlines to its client roster.

The interactive agency and operating unit of aQuantive was tapped by the ninth largest U.S. carrier to fulfill all digital marketing needs, including strategy, consulting, media buying, advanced analytics and creative. The latter will be handled by Avenue A’s sister agency i-FRONTIER.

Steve Jarvis, Alaska Airlines VP of e-commerce and distribution, said, “Alaska Airlines has conducted several initial campaigns with Avenue A in recent months. The results delivered have exceeded… our expectations.”

Integrated marketing firm DVC Worldwide named Kathleen Amundson and Daniel O’Keefe to head a new relationship marketing division.

Executive VP Kathleen Amundson formerly worked with Sprint PCS and DirecTV as head of her own agency, prior to which she oversaw the launch of a similar practice for Rapp Collins. Clients included Prudential Bank and Target.

O’Keefe, who will expand relationship marketing within DVC’s HealthCare practice, was senior VP of client service for Seurat Company. His clients included Blue Cross Blue Shield of Rhode Island, Cingular Wireless and CITGO Petroleum and Empire Blue Cross Blue Shield.

Idea Machine, the digital creative division of RareMethod Capital, launched Web sites for two new clients: Energy Solutions Alberta and The Thirsty Traveler.

The Energy Solutions Alberta site showcases environmental and energy issues in Alberta. The organization is a partnership between the Alberta Government and Climate Change Central. RareMethod’s deployment for Thirsty Traveler promotes the traveling and cooking TV show, produced by Calgary-based Grasslands Entertainment.

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