Coke handed Wieden + Kennedy its global marketing account. A spokesperson said the agency would work with Coke’s various interactive agencies, including AKQA, which recently won online duties for the brand.
Additionally, Erik Mednis was named director of emerging application design, with an eye toward wireless and interactive television channels.
Agency.com created an online “Insider’s Guide to London” for client British Airways. The site contains a calendar of local events, including “social, artistic and civic happenings around London.” To promote it, Agency.com secured ad placements on a variety of news and travel sites, including Salon.com, the Washington Post, the New York Times, Slate and Frommers.
MSN General Manager Hadi Partovi has resigned in the wake of a large reorganization at Microsoft. A spokesperson said Partovi plans to “pursue his dream of running his own company.” He’ll stay onboard during a transition period.
Mekanism launched a branded game to promote “Condemned: Criminal Origins,” a new game for Xbox developed by SEGA. The effort includes a Web site and a six-episode series of online films.
Peter Fuller has founded a mobile marketing strategy firm called Industry Jump, or i-Jump. The former executive director of the Mobile Marketing Association, along with co-founders Casey Jones and Brian Kathman, will consult on mobile marketing strategies for U.S. and international markets. Clients include Sony Entertainment USA and Phonebytes.
Google hired Johnny Chou as president of sales and business development for the greater China region. He joins from UT Starcom, where for the past nine years he was president of China operations.
Online ad network bluelithium named Tim Brown to head its UK office in London. Brown was managing director of 24/7 Real Media UK.
Fortune Interactive, an SEO firm led by Andy Beal, hired Cindy Akus as communications and marketing manager. Akus was a senior account supervisor at French/West/Vaughan.
Jumpstart Automotive Media hired Christin Prince as East Coast director for national ad sales. Prince spent two years as an interactive media strategist with Audi’s ad agency, McKinney-Silver.
Video ad specialist Klipmart hired Jack Macleod as VP of sales for the Southwest region. Macleod was a sales exec with Advertising.com.
Reply! will use EmailLabs’ email marketing platform and services. The client provides lead generation for real estate, automotive, financing, insurance and home improvement service providers.
AG Interactive, the new media subsidiary of American Greetings, hired Rajiv Jain as CTO. Jain joins from Cingular/AT&T Wireless, where he helped develop the company’s B2B e-commerce unit.
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