Execs & Accounts for October 28, 2005
MTV Networks names a chief digital officer; Experclick hires two from ValueClick.
MTV Networks named Jason Hirschorn to head its global media strategy as chief digital officer. The appointment for the first time centralizes oversight of the Viacom division’s extensive digital media holdings, which include MTV Overdrive, TurboNick and the recently acquired iFilm.com.
Most recently, Hirschorn was SVP of digital music and media for MTV Networks, managing Web operations for MTV, MTV2, VH1, CMT, Comedy Central and Spike. Earlier he led MTVi unit Sonicnet.com. He joined MTV Networks in 2000, when it bought his company, Mischief New Media.
Online ad network Experclick hired John Perlin as VP of business development and Glenn Leeder as chief revenue officer. Both men join from ValueClick, where they oversaw business development efforts. While there, Perlin had additional media buying responsibilities.
