Execs & Accounts for October 3, 2005

Eddie Bauer named Carat Fusion to handle data intelligence and online media strategy. The first work will focus on immediate efforts for fall 2005.

aQuantive promoted Scott Howe to president DRIVEpm, which he helped found and most recently served as general manager. Earlier, he was VP and general manager of Avenue A / Razorfish.

Publicis & Hal Riney hired two top-level execs into positions with oversight of digital efforts. Dominic Goldman joins as VP and creative director of interactive, and Ken Cook as SVP and worldwide creative director for brand integration. Goldman joins from Goodby, Silverstein and Partners. Cook was head of the Microsoft team at McCann Worldgroup’s MRM Partners.

Tremor Network hired Lawrence Shender as national sales manager for its U.S. operations. Shender held sales posts with 24/7 Real Media and Hollywood Media Corp.

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