Execs & Accounts for October 4, 2006

Database marketer Merkle hired Eric Kirby as SVP and general manager of its e-mail marketing unit. Kirby was previously SVP and general manager of DoubleClick’s E-mail Solutions division, which was recently acquired by Epsilon.

Heavy.com hired Doug Rohrer as EVP of revenue. Rohrer spent years with MTV Networks, most recently as EVP of emerging media.

Waterfront Media tapped Donat/Wald as its agency of record. Campaigns will drive subscriptions for Waterfront’s self-help sites SouthBeachDiet.com and JillianMichaels.com, as well as other media properties.

ShopWiki hired Barry Salzman as chief operating officer. Salzman was president of DoubleClick Global Media. He re-joins former DoubleClick CEO Kevin Ryan, now the CEO of the shopping search engine.

FM Publishing hired Joe Kressaty as Eastern sales director in its New York office. Kressaty has worked in sales for more than two decades with Dow Jones and Factiva, a joint venture between Dow Jones and Reuters. FM also bid farewell to Chris Frerecks, who helped launch the sales office in New York but didn’t wish to relocate permanently from Colorado.

Mobile marketing and pipeline provider Enpocket hired Daniel Hodges as EVP of sales, heading the company’s efforts on behalf of Sprint Mobile Media. He joins from Greenwich Consulting Partners, where he helped package media for Reuters, Ziff Davis, and Bertlesmann.

Tequila recently completed a number of online and integrated campaigns for several clients. They include efforts for Nissan and Sony Playstation.

BazaarVoice added B-to-B tech retailer CDW as a client. The company, an outsourcer of consumer reviews, also released research finding that the ratio of positive to negative reviews on its platform is eight to one.

AOL appointed Randall Boe, its general counsel and EVP, to a new unit concerned with protection of consumer privacy. Ira Parker, previously general counsel and chief compliance officer for Polaroid, was hired to replace him.

Tacoda hired Rachel Goodman and Danielle Schnur as sales development associates, and Nina Kryuk as market manager. All are newly created posts.

AOL subsidiary Userplane, which provides a platform for online communities, hired Sam Wick to head business development. Wick was previously VP of business development for MECA Communications.

In-game ad network Double Fusion added two sports titles to its roster of game publisher partners. They are PowerFootball and ManagerZone.

Vacation rental site HomeAway.com scored a distribution deal with USAToday.com. Visitors to that Web site can access HomeAway’s 65,000 vacation rental properties.

Veoh Networks, which offers produced video programming and infrastructure services for the Web, named Ted Meisel to its board of directors. Meisel is the former president of Yahoo Search Marketing and CEO of Overture Services.

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