Execs & Accounts for October 6, 2004

Avenue A/Razorfish named Harrison Magun to lead its new search marketing division. Magun was the managing director of eonMedia. Rob Wilk, director of search marketing in the company’s New York office, will continue search efforts on behalf of clients in the Eastern sales region.

“Search is evolving, and sophisticated marketers are increasingly demanding that search be better integrated into their overall digital marketing strategy,” said Magun. “Avenue A/Razorfish Search will be positioned to provide the specialized integration, sophisticated methodologies and expertise those marketers seek.”

Blogger creator Evan Williams is resigning from Google to pursue other goals. Williams co-founded Pyra and launched its Blogger service five years ago, then sold it to Google last year. He made a post to his own blog saying he is “taking some time off to think.”

“Blogger is in excellent hands,” he said. “I wouldn’t feel comfortable leaving at all if I didn’t believe that. And I’m, truly, more optimistic about Blogger’s future than ever. Truth is, I’ve been obsoleting myself for years.”

Dow Jones & Company named Matt Goldberg to head its new Dow Jones Integrated Solutions (DJIS) group as executive director. Goldberg and his team will work closely with a council of sales and marketing execs from across the company to coordinate the efforts of each publication and package cross-media marketing programs.

“The mission of DJIS will be to satisfy customer needs for intelligent, integrated marketing solutions and generate incremental business for Dow Jones and its affiliates,” the company said in a statement.

Integrated programs will leverage The Wall Street Journal, Barron’s, SmartMoney, The Wall Street Journal Online at WSJ.com, and The Wall Street Journal Radio Network, among other Dow Jones properties.

Web marketing firm DigitalGrit hired Chuck Titone as director of Web technology services. He replaces Joel Macaluso, who was promoted to VP of product development and innovation.

Titone was most recently an independent consultant to clients including Novartis, ADP, and BMW North America. Earlier he was director of consulting services at Bardess Group.

CNN struck a deal with Sanofi-Synthelabo to feature the pharmaceutical company’s Ambien sleep aid in broadcast and online sponsorships. Ambien will sponsor the ‘Morning Papers’ segment on “NewsNight with Aaron Brown,” and on some nights will be featured in a 10 p.m. to midnight roadblock on CNN.com’s homepage.

“This multi-platform integrated sponsorship alliance exemplifies the kind of custom designed initiatives we can develop for smart advertisers like Sanofi-Synthelabo, relying on the breadth of assets across the CNN brand,” said Greg D’Alba, chief operating officer of CNN Ad Sales.

Microsoft will use Lightningcast’s MediaThunder broadband ad insertion technology to deliver streaming audio ads to Windowsmedia.com. The platform will help Microsoft manage advertising for the Windows Media Radio Network.

Japanese media rep firm Cyber Communications Inc. signed a deal to deploy CheckM8’s AdVantage ad management system across its ad network. The two companies are long-term associates, having signed a rich media deal two years ago.

Tacoda added three publisher clients to use its Audience Management System. The behavioral targeting player’s new business includes SFGate.com, the online presence of The San Francisco Chronicle; The Albany Times-Union‘s TimesUnion.com; and HoustonChronicle.com, operated by The Houston Chronicle. All three are Hearst papers.

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