Execs & Accounts for October 9, 2006

RPA launched an online campaign for Honda promoting the 2007 Element. In addition to online banner ads and an expanded advergame at the Element and Friends site, the effort uses a MySpace profile and microsite to continue the story of the popular “I pinch” crab character from the advertiser’s TV spots.

Audi of America handed its interactive marketing business to Denver-based Factory Design Labs. The assignment includes management of the company’s online advertising, creative development and the Web sites audiusa.com and audicanada.ca.

Chris Elwell, the longtime general manager of Jupitermedia’s JupiterWeb online publishing arm, has left the company. Elwell oversaw sales and operations for Web site networks Internet.com and EarthWeb, as well as ClickZ Nework before it was sold last year to Incisive Media.

Jingle Networks, which owns the 1-800-FREE411 ad-supported directory assistance service, hired Thomas Caldwell as SVP and chief financial officer. Caldwell was a principal with Financial Leadership Group.

The Wine Enthusiast tapped NETexponent to manage, optimize, and grow affiliate marketing and media partnerships for WineEnthusiast.com, its e-commerce destination.

Geary Interactive created an online campaign and microsite for client M&T Bank. The work is based around M&T’s sponsorship of the Baltimore Ravens.

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