Hewlett-Packard re-upped with DoubleClick Performics for search marketing. DoubleClick Performics had worked with HP for two years, and will continue to buy and manage search terms for HP for another two.
Gorilla Nation hired Matt Stodder as VP, sales strategy and operations. The online ad rep firm hired Stodder from Yahoo, where he was director of ad solutions for Yahoo Entertainment.
Style.com tapped Enpocket to power its mobile Web experience and mobile advertising efforts. The fashion site launched the mobile system in conjunction with the Fashion Week event.
Woods Witt Dealy & Sons launched campaign, including a microsite, for Butternuts Beer & Ale. The New York State microbrewery had not done any formal marketing before selecting the agency.
Teen-oriented virtual world Habbo named Peter Levin to its board of directors. Levin is currently president and co-founder of Bellrock Media.
Millennial Media hired Peter Bassett as SVP of advertising sales. The cross-platform mobile advertising company hired Bassett from Community Connect, where he was senior vice president of advertising sales.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?