Hewlett-Packard re-upped with DoubleClick Performics for search marketing. DoubleClick Performics had worked with HP for two years, and will continue to buy and manage search terms for HP for another two.
Gorilla Nation hired Matt Stodder as VP, sales strategy and operations. The online ad rep firm hired Stodder from Yahoo, where he was director of ad solutions for Yahoo Entertainment.
Style.com tapped Enpocket to power its mobile Web experience and mobile advertising efforts. The fashion site launched the mobile system in conjunction with the Fashion Week event.
Woods Witt Dealy & Sons launched campaign, including a microsite, for Butternuts Beer & Ale. The New York State microbrewery had not done any formal marketing before selecting the agency.
Teen-oriented virtual world Habbo named Peter Levin to its board of directors. Levin is currently president and co-founder of Bellrock Media.
Millennial Media hired Peter Bassett as SVP of advertising sales. The cross-platform mobile advertising company hired Bassett from Community Connect, where he was senior vice president of advertising sales.
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.