Hewlett-Packard re-upped with DoubleClick Performics for search marketing. DoubleClick Performics had worked with HP for two years, and will continue to buy and manage search terms for HP for another two.
Gorilla Nation hired Matt Stodder as VP, sales strategy and operations. The online ad rep firm hired Stodder from Yahoo, where he was director of ad solutions for Yahoo Entertainment.
Style.com tapped Enpocket to power its mobile Web experience and mobile advertising efforts. The fashion site launched the mobile system in conjunction with the Fashion Week event.
Woods Witt Dealy & Sons launched campaign, including a microsite, for Butternuts Beer & Ale. The New York State microbrewery had not done any formal marketing before selecting the agency.
Teen-oriented virtual world Habbo named Peter Levin to its board of directors. Levin is currently president and co-founder of Bellrock Media.
Millennial Media hired Peter Bassett as SVP of advertising sales. The cross-platform mobile advertising company hired Bassett from Community Connect, where he was senior vice president of advertising sales.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.